1.
Wani P, Palkar A. Marketing Strategies in SMEs : A Literature Review on Concepts and New-Age Approaches. AMCIJE [Internet]. 2023 Dec. 31 [cited 2026 Jan. 20];6(4):21-38. Available from: https://indianjournalofentrepreneurship.com/index.php/IJOE/article/view/173570