PANGRIYA, Ruchita. Book Review - Private Label Strategy: How to Meet the Store Brand Challenge. Indian Journal of Marketing, [S. l.], v. 45, n. 1, p. 60–62, 2015. DOI: 10.17010/ijom/2015/v45/i1/80003. Disponível em: https://indianjournalofentrepreneurship.com/index.php/ijom/article/view/80003. Acesso em: 2 aug. 2025.