GUPTA, Sanjeev; MEHRA, Preeti. Micro-Packs - A Key Tool of Fast Moving Consumer Goods Pull Strategy. Indian Journal of Marketing, [S. l.], v. 40, n. 6, p. 18–23, 2010. Disponível em: https://indianjournalofentrepreneurship.com/index.php/ijom/article/view/37328. Acesso em: 3 aug. 2025.