SIRAJ, Sadaf; KUMARI, Shyama. Delighting the Customers’ Senses - Key to Store Differentiation. Indian Journal of Marketing, [S. l.], v. 40, n. 6, p. 50–57, 2010. Disponível em: https://indianjournalofentrepreneurship.com/index.php/ijom/article/view/37332. Acesso em: 3 aug. 2025.