1.
Trehan K, Gupta A. Brands Explore Human Relationships for Consumer Engagement : A Critical Analysis of Television Advertising in India. ijom [Internet]. 2015 Dec. 1 [cited 2026 Feb. 7];45(12):32-46. Available from: https://indianjournalofentrepreneurship.com/index.php/ijom/article/view/84010