Mashwama V, Chiliya N, Chikandiwa CT. The Effect of Spokes - Character Credibility on Consumers’ Attitude and Buying Intention : A South African Focus. ijom [Internet]. 2017 Jan. 1 [cited 2026 Feb. 7];47(1):11-25. Available from: https://indianjournalofentrepreneurship.com/index.php/ijom/article/view/108806