Volume 40, Issue 6, June 2010

Articles

• Measuring Marketing Performance, Practices and Management Control Challenges

  Keyur Thaker

  3-12

  • PDF

• Paradigm of Electronic Customer Management

  Bhargav Revankar, K. Shivashankar

  13-17

  • PDF

• Micro-Packs - A Key Tool of Fast Moving Consumer Goods Pull Strategy

  Sanjeev Gupta, Preeti Mehra

  18-23

  • PDF

• The Practical Approach of Creating "Unique Selling Proposition" to Boost your Sales and Profits by Positioning your Company as the only Choice in the Market

  Alireza Miremadi

  24-29

  • PDF

• Experiential Marketing: A Conceptual Framework for Connecting with the Customers

  Lakshmi Nair

  30-40

  • PDF

• Acuity of In-Store Cooked Food Retailing (An Exploratory Study on Consumer Behavior on In-store Prepared Food)

  Paul T. Mburu, Koketso Paulos

  41-49

  • PDF

• Delighting the Customers' Senses - Key to Store Differentiation

  Sadaf Siraj, Shyama Kumari

  50-57

  • PDF

• Classical Wisdom and the In-roots of Modern Advertising

  Brajesh Kumar, Gouranga Patra

  58-65

  • PDF