Volume 45, Issue 1, January 2015

Articles

• Materialism and Consumer Behavior: Differences in Types of Materialism Among Different Cultures

  Kelvyn A. Moore, Paul D. Berger

  9-18

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i1/79995

• Channel Distribution Performance in Cold Chain Management: A Comparative Scenario Between Two States of India

  Shantanu Saha, K. Mukherjee, B. Chandra

  19-35

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i1/79998

• Consumers' Motivation for Participating in Cause Related Marketing: An Exploratory Study

  Harish Chaudhry, Shruti Gupta

  36-48

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i1/79999

• Assessment of Effectiveness of Subsidized Food Grain Distribution in India with Respect to Rice and Wheat

  Amudhasurabi A., Digvir S. Jayas, Alagusundaram K.

  49-59

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i1/80001

• Book Review - Private Label Strategy: How to Meet the Store Brand Challenge

  Ruchita Pangriya

  60-62

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i1/80003